107. B2B Storytelling Strategies that Convert Decision Makers
B2B Mentors
How to Improve Content Storytelling Methods for Non-Sexy Businesses
Marketers have to understand where does their brand enter into a customer's story. "You know, understanding where you sit as a brand along their journey will then help you craft your story," he says. David: How can we improve our storytelling if we're in these very unique, again, non-sexy businesses? But we still got to be doing business and marketing and building relationships at the end of the day.
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