The Road to Reading

Reading is a way of absorbing stories or absorbing content. And I think actually the variety of formats we have these days enables lots of different people to get involved in reading. Look at graphic novels. They've engaged a whole new generation of readers that perhaps wouldn't read a chapter book or a factual book. So I think I absolutely feel that the richness of format is a great asset. You've been up and running since World Book Night for about a week now. What feedback have you had from your readers so far? Well, in terms of the road to reading, we've had enormous success. Nearly everyone has said they've signed up because they want to read more.