4min chapter

The Marketing Companion cover image

What is the gist of YOU? Relevance in the AI world

The Marketing Companion

CHAPTER

How to Be a Successful Content Marketer

Jay Parini: I'm pretty married at this point to like my audience is a stadium of me, which is lovely in every way. But they believe what I believe in the structure of their work looks like mine. He says social networks are incentivizing a certain type of content that is really good for their business. It doesn't mean it's good for yours, right? Like creating free ad inventory for TikTok is not what I aspire to do when I roll out of bed in the morning.

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