039 - Content Design at Wealthfront and Chewy.com, with Chase Roberts
The UX Level-Up
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The Difference Between an ETF and a Kid You Not
Sophia: One of the biggest problems that we had is how do you distinguish this from an ETF and a kid you not? She says by taking away an attribute, people actually perceived it as a totally different object. Sophia: We just took away the performance. And so then I just kind of went with that. A collection actually hits all the right connotations, which was one, it needs to tell you that it's thematic.
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