6min chapter

CFO Bookshelf cover image

A New Way of Thinking With Roger Martin

CFO Bookshelf

CHAPTER

Are You Still Finding That Companies Aren't Customercentric?

The effective executive is a book that i do read annually, and i tell people, do not skip the introduction. I would also, now that i've been reading you, i would say this is almost a compendium at may be a lifelong work. The section on stake holders, which is near the beginning of the book, it got me to thinking about the whole i guess it's called a theory, the the agent principle, a theory.

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