Our brains need proof and there tend to be four categories of proof that can be super effective for us when we're looking to actually believe in possibility. We look at the experience of other people that we view as being similar as being proof that we too might be able to do this. The third type of proof that our brains often really love to see is the experience or the shared experience or the words of people who we trust. This is the power of testimonials that we see in marketing all over the place, but also the power of testimonies in allowing ourselves to think it could happen.

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