Good Life Project cover image

How to Succeed at Anything Worth Doing | 2023 Kickstart

Good Life Project

00:00

The Power of Testimonials in Marketing

Our brains need proof and there tend to be four categories of proof that can be super effective for us when we're looking to actually believe in possibility. We look at the experience of other people that we view as being similar as being proof that we too might be able to do this. The third type of proof that our brains often really love to see is the experience or the shared experience or the words of people who we trust. This is the power of testimonials that we see in marketing all over the place, but also the power of testimonies in allowing ourselves to think it could happen.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app