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17min chapter
RV234 - The Pipeline Creation Framework | Go To Market Live Episode 43
B2B Revenue Vitals
Rethinking Marketing Strategy for Business Growth
This chapter emphasizes the need for businesses to reassess their marketing strategies and objectives in light of current challenges. It discusses the importance of aligning marketing investments with comprehensive goals, focusing on effective pipeline creation and accurate performance measurement. The speaker advocates for diversifying attribution models and tracking relevant metrics to drive better engagement and ROI from marketing efforts.
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