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Episode 10 | Understanding Open Loyalty with Brent Annells

Brand Next

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I'm Super Excited for What You're Doing, James

I just got a really interesting brief, James, good for really interesting brief this week from one of the most recognized botlers in the world. And so what they're trying to do, the brief is we have a X hundred thousand partner network, restaurants and other part, they're basically small businesses. All right. How can we create an open loyalty network where my customers, you know, which aren't direct customers, you don't have account with the botler but you're a fan? So I'm closing a loop that has never really been closed before, which is super high value to everybody. It's perfect way to create innovation. 100%.

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