I just got a really interesting brief, James, good for really interesting brief this week from one of the most recognized botlers in the world. And so what they're trying to do, the brief is we have a X hundred thousand partner network, restaurants and other part, they're basically small businesses. All right. How can we create an open loyalty network where my customers, you know, which aren't direct customers, you don't have account with the botler but you're a fan? So I'm closing a loop that has never really been closed before, which is super high value to everybody. It's perfect way to create innovation. 100%.
“My member can get cool stuff because you can treat them like your member”
-Brent Annells
Last year we saw the world of web3 shift from talking about speculative value and flipping NFTs to obsessing over utility. The elephant in the room though was always that no one could really define was “utility” meant.
Welcome Brent and the team from Smart Token Labs.
While most people have been busy focusing on the art, Smart Token Labs has launched multiple open-source web3 products including Token Script and Alpha wallet. What are those you are asking … well listen in. You will hear about what Brent and the team have been up to. But really, what you will hear is how they have been building a foundation for the future of loyalty - or Open Loyalty as they call it.
It’s an exciting discussion, and one that I hope will be of particular interest to all the brands and marketers who are listening in.
SPECIFIC TOPICS WE DISCUSS:
Brent has been at the forefront of emerging tech and channels for a long time. He built his reputation working with and helping to scale brands like Uber and Facebook to name just a few. He’s also worked on the agency side working directly with brands so he knows what they need. Now he’s busy showing the world how web3 is going to deliver value and what it offers to all of us. More specifically what we cover in our conversation is:
- The products that Smart Token Labs has created and how they are being used.
- Use case around tokenized car ownership and what benefits it will offer
- How web3 solves many of the PII challenges associated with brand partnerships
- Developing ticketing solutions and open perk solutions that both consumers and brands can leverage as a marketplace
- The importance of wallets and tokens as reverse cookies in enabling Open Loyalty
- The upcoming release of a Cricket membership - $20 for 20 pieces of utility
- Open edition utility
- How Marketers should think about Open Loyalty and token gated sponsorship
CREDITS & LINKS:
Host: Justin Peyton
Guest: Brent Annells
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