Monetizing Alexa: The Future of Voice Assistants

This chapter explores Amazon's strategy to monetize Alexa through a new generative AI feature while questioning the long-term viability of voice assistants. It compares the current hype of generative AI to previous tech trends and examines consumer preferences for dedicated devices versus smart features on phones. Additionally, the implications of subscription models and the financial investments in AI technologies are critically discussed, highlighting the potential pitfalls and strategic importance for Amazon in the evolving tech landscape.