I love how you're saying this mold and kind of reframe it. I think my initial answer is like, I said no was because I've really tried to sell directly. Can you get a thousand people who spent $100 or 100 people spent $1,000? Like, I haven't really tried that. The other part of it is, I like your reframing of it is a journey, right? It's like, are we kind of there? And we don't even know yet.