Rama Swami is co-founder and CEO of a startup search engine called Niva. They never show any ads or affiliate links either, he says. So far, they have around half a million monthly users. People try Niva because they like the business model,. They like the clean results. Rama Swami: Search is hard to build.
It used to feel like magic. Now it can feel like a set of cheap tricks. Is the problem with Google — or with us?