You're Not So Smart Podcast

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I love how birds eye this gets and how meta this gets. I recommend they also in that you install a garbage fountain in your business so that you can create idea flow. These mindsets are available to us all it's that simple the mindsets are of it There's nothing that makes Steve Jobs or Jeff Bezos or Phil in the blank you know whoever inventive thinker there's nothing special about them other than their way of approaching problems. That same way of approaching problem is available to all of us.

In this episode we sit down with Jeremy Utley of the Stanford d.school to discuss his new book, Ideaflow, which is all about how to create a practice for producing and trading ideas in massive quantities – whether in an organization or as an individual entrepreneur or content-creator – along with a system for sorting the garbage from the gold. We discuss, among many other things, why it is important to focus on input more than output, how to stop obsessing over quality while generating quantity, and peanut butter pumps.