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#457: Chuck Palahniuk, Author of Fight Club — A Masterclass in Creative Living and Dangerous Writing

The Tim Ferriss Show

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Narratives of Change and Social Perception

This chapter explores the role of narratives in promoting social change by creating appealing alternatives rather than imposing advocacy. It illustrates the shift in societal values through examples like the decline of the fur industry and the evolving perception of beavers, alongside the influence of cultural events on community dynamics. The discussion also touches on the significance of liminal and liminoid rituals in shaping identities and the impact of commodification on personal relationships.

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