Uncensored CMO cover image

The power of personalisation and how to deliver at scale - Mark Abraham, BCG

Uncensored CMO

CHAPTER

Enhancing Personalization in Customer Engagement

This chapter explores strategies for improving customer engagement through personalization, focusing on measurable business outcomes and identifying key touchpoints. It discusses the evolving technology landscape, highlighting the importance of prioritizing impactful use cases and fostering personal connections.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner