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6min chapter
The Best Idea Yet 🏀 Air Jordans: How MJ's Mom Made the Deal of the Century
The Best One Yet
The Groundbreaking Sponsorship Deal That Changed Sports Marketing
This chapter explores Michael Jordan's critical decision in his early career to sign with Nike, shifting from his initial preference for Adidas. The story showcases how this groundbreaking $500,000 deal transformed athlete endorsements and the sports marketing industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode