Ep 178: 40% Repeat Purchase Rate (Without Email) and True Meaning of Product Market Fit with James Petrellis from Mighty Munch
DTC Podcast
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Are You Hands on the Facebook Ads?
"We're not doing that, right? That's it ike called it. We're not doing it," he says of the 'hacks' Facebook uses to target customers who have already purchased something. "What we found was if we averaged out our total new customer acquisition,. c p e across everything, it was exactly the same." He also reveals his most controversial take on face boet and retargeting.
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