Ford's EV Challenges and Market Dynamics

This chapter examines Ford's financial difficulties linked to falling vehicle prices and the costly launch of new models, with potential profit losses exceeding $2 billion. It discusses the struggles within the electric vehicle sector, particularly concerning consumer behavior, the need for enhanced charging infrastructure, and the competitive landscape for American automakers. Additionally, the chapter addresses the evolving technology of vehicles, consumer preferences, and Ford's stock performance amid changing market conditions.