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Alternatives to Google Analytics

The Digital Marketing Podcast

CHAPTER

Fathom Analytics

There really isn't any such thing as free online. But you always ask when something's free, are you the product? Yeah. And that data is being used. So let's move on to the next one, which is Fathom Analytics because they position themselves as we solve the problems that GA4 is giving you. It gives you what you need, but also it's very good from a privacy point of view.

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