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Getting Started with Amazon DSP: Key Differences from PPC

Better Advertising with BTR Media

CHAPTER

Exploring Dynamic Responsive E-commerce and Advertising Opportunities

This chapter explores the diverse advertising placements available through dynamic responsive e-commerce on Amazon DSP, stressing the benefits of a single creative across multiple spots. It highlights the expanding inventory options and the rising potential of audio and video ads while emphasizing the need for tailored creatives.

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