See No Evil, Hear No Evil, Speak No Evil
Secretly Incredibly Fascinating
How to Be a Successful Ad Writer
It's not about trying to give people information. It is a nonsense phrase and a cartoon animal of some kind that people enjoy looking at. There's also been research that shows even if you don't immediately trust a commercial, it after like a few months, you'll forget where you heard it from Just that you heard about it and it stuck in your brain.
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