Under the Banyan Tree - China's online retailers are going global
HSBC Global Viewpoint
00:00
Chinese E-Commerce Giants Go Global
Exploring how leading Chinese e-commerce platforms are expanding internationally to counter domestic growth challenges, focusing on potential markets like the US and Western Europe. The chapter delves into the rise of online shopping in China, profiles key players like Alibaba and TikTok, and their strategies for global expansion.
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