
#049: How to Nurture B2B Leads Until They Are Ready to Buy with Andrea Palten
Hey {First Name}, An Insider's Guide to Outbound Sales
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How to Delight Your Customers and Turn Them Into Promoters
"Delight your customers so they become your number one fans," says Mark Zuckerberg. "I've seen both sales and marketing drop the ball at this point, where they are not delighting the customers ... that's when they become a promoter" Social proof is crucial for businesses to survive in today's digital world.
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