Navigating Conference Sales and SaaS Growth Challenges

In episode 724, join Rob Walling as he takes on some later-stage listener questions in another solo adventure. He provides several tips for managing managers, how to break through MRR plateaus, and how to think about SaaS versus agency work. Rob also offers his take on how he would talk about his product at conferences, without overselling it.

Topics we cover: 

• 3:48 – Three tips for managing other managers
• 8:42 – Schedule “skip level” meetings
• 9:50 – Attending a conference without overselling
• 15:00 – Breaking out of the $20k-$30k MRR plateau
• 19:57 – How to keep your self-serve SaaS from becoming an agency
• 23:58 – Scaling management through company growth

Links from the Show: 

• Get tickets for MicroConf Europe in Dubrovnik, Croatia (before August 15th)
• TinySeed
• Christopher Gimmer (@cgimmer) | X
• Episode 480 | Stairstepping Your Way to SaaS with Christopher Gimmer
• Seeking Scale

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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