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Intro
This chapter emphasizes the importance of capturing and maintaining attention for startup success, highlighting that it's not just about product development. A special guest shares valuable insights on strategies for founders to effectively promote themselves and their ideas.
As we head into 2025, we're looking back on our most popular episodes of 2024. This episode was originally published on August 12, 2024.
In today's fast-paced digital world, capturing and retaining attention is the most valuable currency for startups. But how can you thrive in a hypercompetitive landscape where rejection is the default response?
In this episode, Yaniv Bernstein and Chris Saad are joined by Ben Parr, acclaimed author of Captivology: The Science of Capturing People’s Attention, to dive deep into the attention economy.
In this episode, they explore:
More on Ben Parr’s Info- Book and Newsletter
Captivology: The Science of Capturing People’s Attention:
The AI Analyst: https://www.benparr.com/
The Pact
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
Key links
Learn more about Chris and Yaniv
Credits
Editor: Justin McArthur
Content Strategist: Carolina Franco https://www.linkedin.com/in/francocarolina/
Intro Voice: Jeremiah Owyang
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Listen to the best highlights from the podcasts you love and dive into the full episode