The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI |  cover image

How Legendary Writers Create a Category of One with Nicolas Cole

The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI |

CHAPTER

The Shelf Life of Non-Obvious Content

The obvious content that may be sold more in its first year has a shelf life of like two years, three years. Whereas category pirates snow leopard right are more frameworks. These are things that are more a little bit more timeless. And so they're different time horizon. You want both. You want the obvious to attract a bunch of people into your ecosystem, but you want the non obvious to bring them down the rabbit hole. That's how you both have an impact and you also are able to provide for yourself as a creator.

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