Dr. Vanessa Patrick is a professor of marketing and the associate dean for research at the Bauer College of Business at the University of Houston. She happens to be friends with both Mike Ahern, who was a guest on behavioral Grooves way back on episode 18, and who is also a fantastic researcher in the world of incentives. The real reason we wanted to speak with Dr. Patrick wasn't because she's friends with our friends, but it's because of her latest book,. The Power of Saying No, the new science of how to say no that puts you in charge of your life.

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