Listen to the Jason and Bart show to learn about agencies and how to be a more successful agency owner. In the episode, Jason talks about his trip to Costa Rica for the Bureau of Digital. He stayed at an all-inclusive resort and talked about the rain, the monkeys, and the raccoons. The conference was good, and he was impressed by the sophistication of the agency owners. The podcast discusses the idea of growth for growth
-How growth can be damaging to an organization
-The importance of being selective when choosing opportunities to work on
-The importance of considering the budget of a project
-The importance of who a client is
-The pros and cons of working with large clients as a small agency
Keypoints
The ownership level is when you need to be most careful about taking on projects that could potentially do more damage than good. You don't want to just be growing for the sake of growth with nothing left over.
When taking on a new client, it's important to consider why you're doing so and if the project aligns with your company's goals. Taking on a project just for the sake of money or growth can be detrimental to your team's morale and bottom line.
The best way to avoid blowing your goals out of the water when landing a big project is to have a clear and defined process that you can sell to the client. This way, you can avoid stressful and inefficient delivery, and keep your bottom line in check.
The balancing act of working with big clients vs smaller clients can be difficult, but it's important to figure out how to leverage the relationship.
If you want to grow your business, you need to be intentional about the projects and clients you bring in. Define what growth means to you and your team, and be prepared to handle any disruptions that come from that growth.
Growth for growth sake is a topic that is often debated among business owners. Some believe that growth for the sake of growth is a necessary component for success, while others believe that it can be detrimental to a business.
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