The Importance of Paradox in User Experience Design

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I really appreciate you pushing back on my question of good versus bad. It is being too narrow of a frame to be looking at this and you're reminding me in that answer you just gave the I blew it story. Could you talk a little bit more about what you mean there by creating paradox? Well, let me just redefine common sense. What I call common sense is actually paradox. Common sense is that understanding that you can package everything and you can create this platform and all this stuff that you're going to have to change the heck out of as it gets used.

What is it about stories that make them such potent tools of influence and persuasion?

Annette Simmons would tell you that stories are largely about connection. When someone can see themselves in your story, that generates a sense of trust in the storyteller and the story they are telling.

As she writes in her bestselling book, The Story Factor, “Story is a pull strategy (rather than a push). If your story is good enough, people – of their own free will – come to the conclusion they can trust you and the message you bring.”

In this episode, we talk to Annette about her story, including her more than 30-year career listening to and telling stories, and helping others use them to effect change.

GUEST: Annette Simmons, Author, The Story Factor, Whoever Tells the Best Story Wins

BIO:
Annette Simmons is an author, keynote speaker, consultant, and founder of Group Process Consulting – a firm she founded to help others communicate better through stories. She started her career with a business degree from Louisiana University in the early 1980s and then headed off to Australia where she worked for 10 years in international business. Once back in the states, she earned a master’s degree in adult education and psychology and soon after launched her business to help others use storytelling as a communications tool. In addition to her consulting work, she is the author of four books, The Story Factor, Whoever Tells the Best Story Wins, A Safe Place for Dangerous Truth, and Territorial Games: Understanding and Ending Turf Wars at Work.

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