The Diary Of A CEO with Steven Bartlett cover image

George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!"

The Diary Of A CEO with Steven Bartlett

CHAPTER

Building a Cult Brand: The Importance of Consistent Identity

This chapter explores how to scale a unique business while preserving its core brand identity. It highlights the significance of a strong brand DNA and the role of personal preferences and team input in developing products that connect with both creators and their audience.

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