
George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!"
The Diary Of A CEO with Steven Bartlett
00:00
Building a Cult Brand: The Importance of Consistent Identity
This chapter explores how to scale a unique business while preserving its core brand identity. It highlights the significance of a strong brand DNA and the role of personal preferences and team input in developing products that connect with both creators and their audience.
Transcript
Play full episode