Software companies are so predictable. They have 70% 80% gross margins 20 30% subscription base models guaranteed revenue Subscription little turn every year starts and you're just dealing with a snowball effect is predictability Hence why it's worth eight times, you know or seven times well that makes sense. The other options are you sell it to your own team? You hope that they can get you that kind of money You don't have a guarantee on that at all What other options are there out there for the small business owner if they don't want to sell to you or somebody else?

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