The BYFJ concept is much less arrogant than how I probably portrayed here. It takes a strong character to really see things the way they are and not beat around the bush, but also not risking too much what people might think of them in every moment. The struggle poem was maybe the most raw sort of tales, again, in terms of like thinking about things to relate to. And it's not this tale of building a hundred billion dollar company; you tend to be about those kinds of stories on TV.