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#80: Marketing Takeaways From This Year's Top Episodes (Best of 2022—Part 2)

Marketing Made Simple

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How to Infuse Personality Into Your Brand Script

If you're using a Story Brand framework, you're already telling an engaging story. Part of speaking with tone and voice and personality in your copy is to make it compelling. So there's three places where I love to start that are easy. The brand script is your outline and then you come in and color it so you don't like expand on the picture.

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