Ep316 - Judson Brewer | Unwinding Anxiety
Talks at Google
00:00
The Bigger Better Offer in Addiction Treatment
The final gear is third gear, which you refer to as the big better offer. You talk about needing to add in new behaviors that have an even higher reward value than the ones we've tried so far. One thing that I've seen that doesn't work is where somebody substitutes one behavior with another and that loop is still kind of in place. So people can get addicted to exercise, for example. And then if they get injured, their body says, oh, wow, now I'm craving both my substance and the exercise and I can't either. It often leads to relapse. But ultimately, we've really got to dismantle that loop itself. The way to do that is to find
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