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Nike with Andy Lindblade, Head of Strategy at Wieden + Kennedy, Portland

On Strategy Showcase

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How Do You Plan on a Piece of Business Like Nike?

Kennedy: The way we work on Nike is, well, the way we will let me free frame it. Kennedy: For Nike specifically, it's always about getting to the truth of the athlete. "Nike is probably the best example in the world of what you were talking about at the start of this conversation"

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