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The Differences in Approaches to Paid Advertising
This split in approaches is worth exploring. On one hand, you have the group Rupert considers himself in along with his contemporaries and he's saying that that group is more willing to take a step back when faced with a problem. And then on the other hand,you have this group of new operators which he describes as running towards the problem and quickly, if not hastily, trying to get information at their fingertips by themselves. Think about that for a second. Which group do you fall into? Which group do your teammates fall into? It's pretty thought provoking, right? So how does this difference in approaches reveal itself in the work that we do? Here's Rupert.