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Jay Livingston (Shake Shack) | How Storytelling is Crucial to Brand Building

The CMO Podcast

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The Importance of Being Accessible as a CMO

Jay Parini: I have heard you talk about the importance of being accessible as a CMO. He says when he was at PNG, he was sometimes criticized for being too accessible. Parini: For me, it's just part of my personality and something that I've chosen to lean into. And I hope it results in people feeling more comfortable and getting things done more quickly.

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