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Creativity and the true threat of AI

The Marketing Companion

CHAPTER

Personal Branding - Is That Your Process?

Jay Parini: Process, posture and practice is just the repetition, reflection and reinvention of the work consistently. He says we need to become proactive about why is this my take? Why is this my creative fingerprint applied to the work? How is this my practice? The pieces that require more you are now imperative. We can no longer lead them to chance.

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