4min chapter

The Frictionless Experience cover image

How True Classic Turned T-Shirts into a 40,000-Member Community with Breanna Moreno

The Frictionless Experience

CHAPTER

Navigating Growth and Consumer Engagement in a Digital Era

This chapter explores how a clothing company navigated the challenges posed by the COVID-19 pandemic, focusing on the VP of Customer Experience's strategies for scaling support. It emphasizes the significance of utilizing diverse digital marketing channels to enhance consumer engagement and brand visibility.

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