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Update 2 | El Salvador. Bukele, Presidente.

Under the Shadow

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Bukele's Rise: Media, Marketing, and Unity

This chapter explores the charged atmosphere in downtown El Salvador prior to Bukele's speech, highlighting the enthusiastic crowd and strong military presence. It delves into Bukele's unconventional political marketing strategies, including his use of social media to cultivate a dedicated following. The discussion also critiques the reliance on imagery and media manipulation for election campaigns, raising important questions about democratic practices in El Salvador.

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