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#5: Design VP, Kate Aronowitz, on how designers can earn their seat at the business table

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CHAPTER

Are You the Only Designer?

If you're the only designer in a company that doesn't value design, it's a really bad place to e ie. I would assume that whatever project you're on has a goal, so measure it against that goal somehow. And then, you know, layer in your design goals underneath that. Some of the design goals couldhave, like, or, let's say business goals. How can design make a difference? Sometimes it's not readily apparent. It's kind of working backwards from what they care about.

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