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#276: Véhicule - Building The Secretive Brand That Billionaires Love
DTC POD: How The Best Brands Are Built
The Unpopular Decision and Going Against Consensus
I think one of the things that I love how you guys approach thing are one brand values and what you guys come back to. You're like, okay, quality, we're not compromising on quality for any reason. And the other thing is embracing projects that actually projects and people that speak to you, right? Like at the end of the day, this is your life and your brand that you're running and it's an extension of that. So why don't you talk about some of the biggest fans of vehicle who you've been able to like bring on board in terms of your journey?"
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