This chapter explores the factors that contribute to the unpredictability of YouTube video views and suggests strategies for improving video performance. The speakers discuss engaging titles, descriptions, and thumbnail images, as well as their experiences with their own website and YouTube channel.
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Mark T. “Coch” Cochiolo has over 30 years of Naval Special Warfare experience ranging from Special Warfare Operator, Operational Tester, Combat developer, Officer In Charge, Training Officer and Weapons Instructor.
Coch has four operational SEAL tours of duty to the Western Pacific (WESTPAC) under his belt and has spent eight years as an assaulter and breacher on the US Navy’s tier one counter-terrorist unit making operational and combat deployments to hotspots in Eastern Europe and the Middle East.
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