How I Built This with Guy Raz cover image

Whole Foods Market: John Mackey

How I Built This with Guy Raz

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The Importance of Raising Venture Capital

In 1988, the company decided it couldn't grow from just its retained profits. It was a time when venture capital was not really very crank-tapped like it is today. We hired a banker and we began to try to raise venture capital money. And we got rejected again and again and again. People are still telling me that today. I've been hearing it for 40 years.

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