The Art of the Brand cover image

Cracking the Brand Code: The IKEA Playbook for Cult Success

The Art of the Brand

00:00

The Power of Culture and Internal Growth in Business Success

This chapter explores the vital role of continuous growth and improvement in businesses, using examples from IKEA and luxury hotels. It highlights the importance of nurturing a strong company culture and promoting employees from within to foster team cohesion and shared goals.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app