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The Behavioral Psychology of Buying, with Melina Palmer

The Marketing Millennials

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How I Got Into the Psychology and Consumer Behavior Space

Sally Kohn: This is one of my favorite topics, talking about psychology and consumer behavior. My undergrad is actually in business administration with a focus in marketing. I spent the better part of 10 years calling universities and asking them about a program like this. She says they all said it doesn't exist. That's not a thing. We don't have that. And so she cornered Duke University to find herself a master's program in behavioral economics. The Brainy Business podcast was the first of its kind really in the world.

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