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12min chapter
13 Tips To Master Video Marketing In 2024 - Chris Savage
Marketing Against The Grain
Evolution of Video Usage and Importance in Modern Communication
The chapter examines how video creation has evolved over time, with DSLRs and smartphones democratizing video production. It stresses the necessity for businesses to incorporate video content into their marketing strategies to connect with consumers effectively. Additionally, it delves into the significance of utilizing video across websites to enhance user engagement and improve conversion rates.
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