Social Currency with Sammi Cohen cover image

Amy Liu (Tower 28) on Life-Changing Pitches, Picking the Right Partners and Standing Out in a Crowded Industry

Social Currency with Sammi Cohen

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Unexpected Success in Skincare Innovation

This chapter explores the surprising rise of a skincare product featuring hypochlorous acid within a makeup-centric brand. It delves into the challenges faced in stabilizing this ingredient and how it emerged as a top toner in a competitive market.

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