Coinbase's Spindle Acquisition and Web3 Advertising

This chapter explores Coinbase's acquisition of Spindle, highlighting its implications for the evolving landscape of cryptocurrency and advertising. The speakers discuss Spindle's unique capabilities in tracking on-chain interactions and how Coinbase plans to leverage these tools to develop a new advertising network. The conversation also addresses the challenges of measuring ad effectiveness in the Web3 space and the potential future of advertising within the crypto ecosystem.