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It’s Not the Price—It’s What the Brain Thinks About the Price With Melina Palmer

Lean Marketing

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The Psychology of Consumer Choices

This chapter explores how psychological factors, such as brand identity and emotional connections, influence consumer purchasing decisions beyond just price. It highlights strategies for effective branding and pricing, showcasing how positioning can transform ordinary products into luxury items. In addition, the discussion centers on the importance of understanding customer behavior in B2B sales and the strategic use of pricing to enhance perceived value.

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