Cannes Special: Oleg Korenfeld from CMI Media Group Gives with a Case Study on Implementing AI at an Agency
Marketecture: Get Smart. Fast.
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The Impact of AI on Media Planning: Balancing Automation and Human Insight
This chapter explores the impact of artificial intelligence on media planning, highlighting differing opinions on its effects on media spending. It underscores the importance of human insight in leveraging AI effectively, stressing careful planning and validation of data for successful AI deployment.
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